Under the current attention, how should manufacturers of cosmetic packaging materials seize opportunities and seek new growth points?
Release time:
2024-12-31
Currently, the premiumization of brands has become an unchanging issue in the Chinese cosmetics market.
Currently, the premiumization of brands has become an unchanging issue in the Chinese cosmetics market.
From the moment it attracts consumers' attention, good packaging represents your product. At the same time, as a process in the cosmetics industry, packaging not only ensures its own safety and environmental protection but also plays a role in protecting the hygiene and safety of the contents, making its importance self-evident.
According to MarketsandMarkets, the world's second-largest market consulting firm, the global cosmetics packaging market is expected to grow to $60.9 billion (approximately 384.95 billion yuan) by 2025, with a compound annual growth rate of 4.03%.
In the post-pandemic era, consumers are paying more attention to digital experiences and health. In response to changes in consumer demand, the strategic transformation of beauty cosmetics towards beauty technology is a stronger voice of the times. Technological innovation will be implemented throughout the research and development, production, marketing, and operation processes of beauty cosmetics. International brands will continue to strengthen technological innovation, while domestic brands need to enhance their ability to provide innovative differentiated services.
In the era of attention economy, how should packaging material suppliers seize opportunities and seek new growth points?
(1) As consumers' skincare needs continue to upgrade, local refined categories will become a high-growth track;
(2) The development of mid-to-high-end cosmetics is strong, with increased demand for high-end packaging; luxury and minimalism will be favored;
(3) The innovation capability of packaging is a focus for brands; whether for brands or packaging material suppliers, innovation is the core driving force for future development.
Adhere to the path of innovation, continuously increase investment in research and development, enhance R&D capabilities, and develop innovative packaging materials to support products.
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