In addition to changing packaging materials, what else can cosmetics do to protect the environment?
Release time:
2024-12-31
2021 is the first year of China's "14th Five-Year Plan" and a turning point for the cosmetics industry.
2021 is the first year of China's "14th Five-Year Plan" and also a turning point for the cosmetics industry. In the past two years, competition in the cosmetics industry has intensified, and with the growing momentum for environmental protection, many companies have either actively or passively joined the environmental protection cause, seeking solutions for their own sustainable development while also contributing to the environment.
For example, beauty product manufacturer Arcade Beauty recently announced the development of recyclable PE (polyethylene) bags for L'Oréal's beauty brand, L'Oréal Paris. Coincidentally, last week, L'Oréal announced the launch of an innovative cosmetic bottle, which is planned to go into production in 2025.
Combining the "environmental actions" of other brands, I found that changing packaging materials is their usual response, such as using soluble packaging, recyclable plastics, etc.
Previously, foreign media reported that some brands have developed technology to use bacterial cellulose to make plastic instead of cosmetic packaging paper. Bacterial cellulose, also known as "microbial cellulose," has good biological adaptability and biodegradability, making it a technology to reduce environmental pollution.
It can be seen that environmentally friendly packaging is an inevitable trend in the development of cosmetics and an important technology for brands to enhance their competitiveness. In fact, in addition to packaging, we can also start from raw materials, processes, logistics, and other aspects.
For example, Hera has improved its formula to make it more environmentally friendly. One thing is that the flagship product HERA Black Gold Long-lasting Foundation is sustainably grown and produced, and uses palm oil certified by the Sustainable Palm Oil Roundtable (RSPO).
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In addition, Procter & Gamble's deodorant brand Old Spice has a deodorant called Clean Water, whose carton packaging is made from recycled paper and features a "push-up" design to reduce weight. The packaging of this product is made from 90% post-consumer recycled materials and is said to be the most environmentally friendly product among Procter & Gamble's men's beauty products to date.
We know that reducing carbon emissions is a direct solution, so if the entire logistics and transportation process is decarbonized, the burden on the environment will be greatly reduced. For example, Amorepacific's brand has significantly reduced the use of cushioning materials, switching to inflatable airbags instead of foam, and replacing conventional tape with plant-based fiber tape that can naturally degrade in a short time. Compared to before, the packaging and transportation process is much more environmentally friendly.
In summary, environmental protection has become a hot topic today, and today's consumers generally have a "good impression" of such cosmetics to express their support for environmental protection. Therefore, regardless of the scale of your business, it is always right to use more environmentally friendly practices when it comes to environmental issues!
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